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Lenovo fa vivere smart tutta la famiglia

Valentina Fracassi, consumer marketing manager di Lenovo Italy Perché scontare il prodotto premium, erodendo margini e penalizzando il brand, quando è possibile incentivarne l’acquisto, gratificando i clienti con premi appassionanti per tutta la famiglia, da usufruire anche da casa? Così nasce l’idea della promozione “Vivi smart, ogni giorno” sui notebookleggi tutto

Covid 19 e innovazioni nel campo del retail

Intervista a Mark Hurst – PromotionMagazine & Amagi from Daniele Tirelli on Vimeo. L’articolo Covid 19 e innovazioni nel campo del retail proviene da Promotion Magazine. Powered by WPeMatico

Brits turn to hiking as they face second lockdown

PHOTO: ISTOCK/LESZEKGLASNERWith lockdowns placing huge restrictions on many sporting activities like going to the gym, Brits are increasingly embracing the great outdoors. The number of hikers has increased from 16% in 2018 to 23% in 2020, according to new research from Mintel. Those aged 55-64 (30%) are most likely toleggi tutto

U.S. video gaming sales shatter records

Consumer spending on video gaming in the U.S. continued to break records, reaching $11.2 billion in the third quarter of 2020, according to the Q3 2020 Games Market Dynamics: U.S. report from The NPD Group. The figure represents an increase of 24% compared to the same period last year. Gains were seenleggi tutto

U.S. durable pet-care product sales approach $6 billion

U.S. retail sales of durable pet care products for dogs and cats will reach $5.7 billion by the end of 2020, estimates market research firm Packaged Facts. That reflects a 3.9% compound annual growth rate (CAGR) for the 2015-20 period. These findings were published in the recent study Durable Dog andleggi tutto

The most magical time of year for fragrance

By Jacquelyn Wenskus PHOTO: ISTOCK/ANNELEVENLike most of us, I’m in the midst of searching for the perfect holiday gifts for my loved ones. At some point in the season, I will ultimately find myself shopping the fragrance department and finding a gift that is not only personal and heartfelt, but alsoleggi tutto

EuroCIS retail tech fair to be held in 2021

EuroCIS 2021, a trade show for retail technology, will be held at the fairgrounds in Düsseldorf, Germany, March 16 – 18, 2021. It will focus on smart technology for retail, including seamless retail, IoT applications, big data, payment systems, e-commerce solutions, mobile solutions and technologies, checkout management, digital marketing, robotics,leggi tutto

Cascades wins 2 food innovation awards

Cascades, a provider of eco-friendly recycling, packaging, and hygiene solutions, has won two 2020 CTAQ Food Innovation Awards for its 100% recycled and recyclable thermoformed cardboard tray. This packaging solution took the honors in both the Packaging and the Technology and Productivity categories. Honors in:• Packaging• Technology & ProductivityThis Cascades Fresh product was launched in September with theleggi tutto

Behind the Numbers

How to succeed with ‘As Seen On TV’ products By Joseph Gray Among the best-selling items in retail stores are “As Seen on TV” (ASONTV) products. Heavily advertised with 1-800 numbers and branded web addresses, these items hit store shelves with strong brand recognition and built-in customer demand. Experience tells usleggi tutto

Data Display offers shelf-edge digital signage

Data Display‘s Shelf Edge Digital Signage enhances the presentation of shelved products to captivate shoppers. Available from 24 to 47.1 in., these screens can be synchronized across multiple units for dynamic showcasing. Click on the photo for a demo video. These displays include an Android media player and are available with the company’sleggi tutto

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